Newmarket International Delivers Delphi on's Platform to Bring the Hospitality Industry into the Cloud

Written by Libra Ondemand

Newmarket International selects to tap into the power of social, mobile, and open cloud technologies to transform customers into social enterprise.

Portsmouth, NH – July 10, 2012 – Newmarket® International, Inc., today announced Delphi® sales and catering is now built on,’s social enterprise cloud platform for building employee social apps. The release, Delphi®.fdc, is a market leading sales and catering solution for empowering hospitality to increase revenue, lower costs, and improve customer satisfaction and guest loyalty.

Additionally, Newmarket International announced they will now market, sell, and support Salesforce Sales Cloud, the world’s number one sales application, integrated with Newmarket International’s market leading solutions for Hospitality Relationship Management™ (HRM™).

“To remain competitive, hospitality companies need to embrace a new approach that amplifies operations and dramatically improves the customer experience,” said Shawn McGowan, COO of Newmarket International. “Working with, we can now offer customers a seamless, cloud-based offering built off industry-leading CRM and hospitality solutions. We expect this partnership to change how the hospitality industry delivers services, and what customers expect.”

“The power of, combined with Newmarket International’s hospitality solutions and expertise, serves as a great example for how industry leaders are leveraging our social enterprise platform to deliver amazing new ways for companies to manage and interact with customers,” said Ron Huddleston, senior vice president, ISV & Alliances at

The Power of Social, Mobile and Open 
Available today, Delphi.fdc from Newmarket International embeds hospitality sales and catering capabilities directly into Salesforce and enables turn-key access to powerful sales, operations, planning, and reporting tools in a collaborative cloud-based platform.

Product Key Features 
Delphi.fdc was specifically designed for boutique, midscale, limited service, and event-only hospitality venues. Capabilities allow sales managers to:

  • Track the activities and performance of their sales teams as well as monitor key performance indicators and associated results in real-time.
  • Streamline the entire sales and catering process from initial event inquiry to booking room blocks, function space, and generating service orders so sales teams have more time to focus on seeking out and closing new business.
  • Automate day-to-day catering operations to increase employee productivity and reduce human error which leads to flawless event execution thus creating happy clients and reduced costs.

About the Platform and AppExchange is the trusted social enterprise platform for building and running any employee app in the cloud. powers the Salesforce CRM apps, the more than 275,000 custom apps used by customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,500 ISV apps built by partners such as BMC, and Fujitsu.

Enterprise apps built on the platform can be easily distributed and marketed through the AppExchange

The social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. It includes, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and, the cloud database to integrate the social enterprise.

About Newmarket International, Inc.
Founded in 1985, Newmarket International, Inc. delivers proven business services that turn function space into revenue streams, delivering greater ROI and profitability. Today, Newmarket International solutions are a cornerstone in the global hospitality industry, with more than 28,000 installations worldwide. Our flagship product Delphi® remains the industry standard for empowering hospitality to increase revenue, lower costs, and improve customer satisfaction and guest loyalty. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai and Singapore. Hospitality Information ServicesMTech, and Libra OnDemand are wholly owned divisions of Newmarket International, Inc. MeetingMatrix is a product of Newmarket International, Inc. For more information, visit us online at


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